The OG Drop
After the success of the "Artuomatic Hunt" project, Artuomatic has built a strong identity and a greater community that’s excited to engage with each other and everything the brand offers. The character of Artuomatic, "Artuo" has become recognizable, mostly through the stickers.
With the goal of offering the community an experience around the sticker culture, I designed a set of stickers that tells an ongoing story—one that the community can actively contribute to.
The OG Drop is built around three main ideas:
- Stickers and the Story
- Packaging Experience
- Content and Communication
Stickers and the Story
The sticker designs are vibrant, reflecting themes like youth, city life, excitement, rebellion, parties, and self-expression. These were inspired by the people I met in the Artuomatic community during the Artuomatic Hunt project. Artuo, the character, is imagined as young, carefree, rebellious, drinking beer, dancing, selling stickers, and just having fun. I incorporated this personality into the designs and used old-school, hand-drawn typography to emphasize the vibe.
Packaging Experience
Packaging plays a huge role in creating the full experience for the community. I wanted to make the process of receiving the stickers as exciting as having the product itself. Personally, I love collecting packaging that matches the vibe of its contents, and for me, “The destination is the journey.” That’s what I wanted to offer the community—a full experience from beginning to end.
Stamped Box:
I chose to use a stamp instead of a printed box for a more personal, crafted feel.
Sticker Bag and Numbered Tags:
The sticker bag is durable and icy-looking, almost like an accessory you’d want to keep. I also customized and numbered the tags for each pack, so every buyer knows which pack is theirs. I even ask for their favorite number to match them with a specific pack.
Thank You Note:
A classic thank you message with a little humor, plus a QR code linking to a playlist I specially made for the OG Drop.
Message Papers:
I wrote 25 different quotes—funny, inspiring, and showing my presence. When packing, I chose a message that felt right for each buyer.
Content and Communication
For the marketing of the OG Drop, I designed a plan made up of 80% content and 20% product. The idea is to give the community more of what they love, asking for nothing in return. Through stories, posts, and comments, I focus on building relationships with the followers, keeping things consistent and showing up in the same place, at the same time, and in the same way. This content is meant to inspire, inform, and entertain.
The OG Radio
For this special drop, I also created a playlist called The OG Radio that is designed to complement the vibe of the stickers and bring the energy of the Artuomatic community to life. It’s the perfect soundtrack to go along with the experience and to express the gratitude I have for the community we’ve built together.
To announce The OG Radio playlist, I made two short mixes featuring songs from the playlist. These mixes were shared to build excitement and set the tone for the drop.
Follow Artuomatic on Instagram to get more updates, dive into my creative world, and be a part of this community—everyone is welcome!
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