Behind the Scenes of Sweet Sophistication
Sugar Excuse
Spring Campaign
Backstage Photoshoot
Spring Campaign
Backstage Photoshoot
For Sugar Excuse's spring campaign, I directed a photo and video series that captured the essence of an elegant, elite, and mysterious party theme.
The campaign was designed to enhance the brand's identity through a chic and sophisticated narrative. I photographed people in this refined setting, creating a visual diary that connected Sugar Excuse with its community.
Additionally, I produced videos tailored for social media platforms like Instagram and TikTok, blending stylish visuals with engaging content to elevate the brand's online presence.
The campaign was designed to enhance the brand's identity through a chic and sophisticated narrative. I photographed people in this refined setting, creating a visual diary that connected Sugar Excuse with its community.
Additionally, I produced videos tailored for social media platforms like Instagram and TikTok, blending stylish visuals with engaging content to elevate the brand's online presence.
