Sugar Excuse Spring Campaign Backstage Photoshoot
For Sugar Excuse's spring campaign, I directed a photo and video series that captured the essence of an elegant, elite, and mysterious party theme. The campaign was designed to enhance the brand's identity through a chic and sophisticated narrative. I photographed people in this refined setting, creating a visual diary that connected Sugar Excuse with its community. Additionally, I produced videos tailored for social media platforms like Instagram and TikTok, blending stylish visuals with engaging content to elevate the brand's online presence.
