Building Authentic Connections in Every Scroll
Sugar Excuse
Social Media Management
Social Media Management
For Sugar Excuse, I’m reshaping the brand into a lifestyle-driven, human-centered presence with a blog-style approach.
By staying current with trends and using my graphic design skills, I create engaging and meaningful content that resonates with the audience. I also handle the shooting, editing, and creative direction of the videos, ensuring they align with the brand's vision.
The goal is to increase engagement while subtly incorporating promotional posts. I focus on fostering genuine connections, highlighting the story behind the products, and maintaining an authentic communication with followers, staying engaged with trends and conversations.
By staying current with trends and using my graphic design skills, I create engaging and meaningful content that resonates with the audience. I also handle the shooting, editing, and creative direction of the videos, ensuring they align with the brand's vision.
The goal is to increase engagement while subtly incorporating promotional posts. I focus on fostering genuine connections, highlighting the story behind the products, and maintaining an authentic communication with followers, staying engaged with trends and conversations.