Skydiving Campaign for OVO
For OVO’s promotional campaign, I conceptualized a unique skydiving event that aligns with the brand's active lifestyle ethos and adaptable clothing line. The campaign features custom-designed parachutes and rigs inspired by OVO’s iconic owl logo, seamlessly blending functionality with the brand’s aesthetic. I meticulously integrated the owl's shape into the rig design, ensuring both practicality and visual impact.
As a tribute to Virgil Abloh, my idol and a design icon, I proposed an additional campaign element featuring a jump from Drake's plane, famously painted by Abloh. Inspired by his signature "IF YOU'RE READING THIS WE LEFT" artwork, I created a design reading “IF YOU'RE READING THIS WE JUMPED” to honor his legacy while enhancing the campaign's cultural resonance. This project merges fashion, sport, and design innovation, offering a dynamic and memorable promotional experience for OVO.
