Skydiving Across Four Seasons Destinations
This project was a campaign proposal combining the thrill of skydiving with Four Seasons Hotel's 2023 luxury travel program. The concept leveraged the dynamism of skydiving to amplify the exclusivity and adventure of the hotel’s curated travel tours: African Wonders and Ancient Explorer.
The African Wonders route takes guests through Athens, the Pyramids, Serengeti, Mauritius, Rwanda, Victoria Falls, and Johannesburg, while Ancient Explorer features Miami, Mexico City, Easter Island, Bora Bora, the Great Barrier Reef, Bangkok, Amman and Petra, the Pyramids, Taormina, and Madrid. My idea centered around hosting a promotional skydive in every destination, where the sport would serve as a metaphor for exploration, luxury, and adventure.
To enhance the campaign’s visual appeal and memorability, I designed custom rigs and parachutes tailored to each tour and city, incorporating cultural and geographical motifs. These designs not only reflected the essence of each location but also reinforced Four Seasons' commitment to bespoke experiences.
The campaign concept created a multi-faceted opportunity for collaboration, benefiting Four Seasons through impactful advertising, enhancing the visibility of skydiving as a sport, and providing marketing opportunities for adventure sports equipment suppliers. The project emphasized a forward-thinking vision, combining the spirit of exploration with exclusivity and active luxury, perfectly aligned with the brand’s ethos.