Drop the Owl
OVO (October's Very Own)
Skydiving Campaign Pitch
Skydiving Campaign Pitch
For OVO (October's Very Own)’s promotional campaign, I conceptualized a unique skydiving event that aligns with the brand's active lifestyle ethos and adaptable clothing line.
The campaign features custom-designed parachutes and rigs inspired by OVO’s iconic owl logo, seamlessly blending functionality with the brand’s aesthetic.
I meticulously integrated the owl's shape into the rig design, ensuring both practicality and visual impact.
The campaign features custom-designed parachutes and rigs inspired by OVO’s iconic owl logo, seamlessly blending functionality with the brand’s aesthetic.
I meticulously integrated the owl's shape into the rig design, ensuring both practicality and visual impact.
A Personal Tribute
As a tribute to Virgil Abloh, my idol and a design icon, I proposed an additional campaign element featuring a jump from Drake's plane, famously painted by Abloh.
Inspired by his signature "IF YOU'RE READING THIS WE LEFT" artwork, I created a design reading “IF YOU'RE READING THIS WE JUMPED” to honor his legacy while enhancing the campaign's cultural resonance.
This project merges fashion, sport, and design innovation, offering a dynamic and memorable promotional experience for OVO.
Inspired by his signature "IF YOU'RE READING THIS WE LEFT" artwork, I created a design reading “IF YOU'RE READING THIS WE JUMPED” to honor his legacy while enhancing the campaign's cultural resonance.
This project merges fashion, sport, and design innovation, offering a dynamic and memorable promotional experience for OVO.
