Lara Ozansoy - Kita Living

Kita Living

As Art Director for Kita Living, I led the creative vision for a brand that merges simplicity, adaptability, and sustainability with a refined, modern aesthetic. Kita Living focuses on objects crafted for a slow, conscious lifestyle, integrating sleek geometric forms with mindful details and innovative, flatpack packaging. This approach reflects a commitment to sustainable, holistic design that brings together traditional craftsmanship with contemporary assembly techniques.

Kita Living, a sub-brand of Karaca—Turkey’s prominent home and lifestyle brand—collaborates with Rework Agency and Cooklife Magazine to offer thoughtfully designed products. In my role, I managed artistic elements across the brand identity, guiding the look and feel of campaign photography, styling, and content creation. I organized and directed production projects, facilitating seamless communication and ensuring that each vision came to life in alignment with the brand’s ethos.

As part of the creative process as an Art Director, I contributed to:

Branding Design:
Shaping a cohesive, modern identity that reflects Kita Living’s core values.

Product and Packaging Design:
Creating adaptable and smart packaging solutions that embody the brand’s commitment to sustainability.

Print Materials:
Developing visually aligned print materials to strengthen brand presence.

Social Media Content:
Curating engaging content that communicates Kita Living’s aesthetic and values.

Creative Production and Set Styling:
Orchestrating visual storytelling to enhance the brand’s message and appeal.

Icon

Logo

Color Palette

Organic Forms and Shapes

Wooden Coasters

Exhibition Stand

Metal Product Tag

Tote Bags

Mini Pouch

Packaging Artworks

Catalogue

Product Label

Mini Stickers

Store Display

Instagram Content

Pinterest Content

YouTube Content

Creative Production and Set Styling

In addition to my role as Art Director, I worked closely on product photoshoots, focusing on Creative Production and Set Styling. I scouted locations, chose props, and helped set up composition and lighting to capture a minimalist, sensuous look for each shoot.

By aligning each scene with the brand’s vision and using simple, natural materials to bring out product details, I ensured the desired aesthetic came through. I also captured behind-the-scenes moments for social media, giving the audience an authentic glimpse into the creative process.

Through this role, I was able to contribute to a design-led brand rooted in a simple yet conscious lifestyle, creating impactful visuals that echo Kita Living’s commitment to thoughtful living.