Hot Station Gym and Wellness Center
For Hot Station, a gym and wellness center, I developed a bold and dynamic brand identity that balances energy, luxury, and a sense of calm. The primary palette features a black base with neon green as the standout color, complemented by white, electric blue, light blue, and red details to evoke vitality and sophistication.
My work included creating logo alternatives and brand lettering that reflect the gym's energetic yet refined ethos. I also designed stationery essentials—business cards, letterheads, folders, and envelopes—to establish a cohesive professional presence.
Additionally, I extended the branding into physical touchpoints within the space, such as branded water bottles, towels, and T-shirts, ensuring consistency and a premium feel. Wayfinding was thoughtfully designed with personalized icons and directional elements to enhance user experience, while posters and social media assets captured the vibrant, modern aesthetic to engage and attract the target audience.
This project harmonized functional design with aesthetic appeal, making the brand visually striking and memorable both on-site and online.
