An act of impact towards Zero Hunger.
FastGood: Sustainable Food Initiative
FastGood is a sustainable food packaging initiative that enhances system resilience in fast food companies, aligning with the United Nations’ Sustainable Development Goal 2: Zero Hunger, particularly Target 2.4, which focuses on ensuring sustainable food production systems that increase productivity, maintain ecosystems, and build resilience to climate change and extreme weather by 2030.
FastGood offers both an innovative packaging design and an on-site recycling system where fast food companies can convert their own food waste into biodegradable packaging.
Designed with a playful approach, the packaging introduces an interactive element by allowing consumers to snap each item into its designated spot, creating a puzzle-like experience. This not only enhances user engagement but also reinforces the idea of sustainability through a fun and hands-on interaction.
FastGood offers both an innovative packaging design and an on-site recycling system where fast food companies can convert their own food waste into biodegradable packaging.
Designed with a playful approach, the packaging introduces an interactive element by allowing consumers to snap each item into its designated spot, creating a puzzle-like experience. This not only enhances user engagement but also reinforces the idea of sustainability through a fun and hands-on interaction.
Impact Points
- Biopolymer Innovation: The project utilizes biopolymers from natural sources commonly found in fast food—potatoes and grains. Potatoes provide starch for flexible, plastic-like materials, while grains supply fiber for the rigidity of paper-based products.
- Compostable Packaging: These biopolymers degrade within six months, leaving no harmful residue, creating fully compostable packaging that can be reabsorbed into the environment or reused in agriculture.
- Complete Packaging Solution: The design meets all major fast food packaging needs—beverage cups, fry containers, burger boxes, sauce containers, and straws—ensuring a seamless shift to sustainable materials.
- Industry Benefits: On-site recycling of fast food waste into biodegradable packaging reduces carbon footprints and minimizes landfill contributions.
- Brand Impact: This system allows fast food brands to showcase their commitment to sustainability, resonating with eco-conscious consumers.
- Circular Economy: FastGood promotes a circular economy by reducing waste and repurposing resources, supporting global environmental goals.
- Compostable Packaging: These biopolymers degrade within six months, leaving no harmful residue, creating fully compostable packaging that can be reabsorbed into the environment or reused in agriculture.
- Complete Packaging Solution: The design meets all major fast food packaging needs—beverage cups, fry containers, burger boxes, sauce containers, and straws—ensuring a seamless shift to sustainable materials.
- Industry Benefits: On-site recycling of fast food waste into biodegradable packaging reduces carbon footprints and minimizes landfill contributions.
- Brand Impact: This system allows fast food brands to showcase their commitment to sustainability, resonating with eco-conscious consumers.
- Circular Economy: FastGood promotes a circular economy by reducing waste and repurposing resources, supporting global environmental goals.
Designer’s Vision on Tackling Global Issues
The FastGood project adopts a human-centered design approach, reimagining the food system to improve global health while ensuring economic viability. In food product and packaging design, the focus is on balancing consumer needs with business goals, merging sustainability with strong marketing, services, and business strategies. Designers integrate meaning into the design process by engaging with users through interviews, categorizing them by profile, and incorporating sensory elements, emotions, shapes, and colors to create more impactful, user-centered solutions.
For more details and reports on the FastGood project, reach out via contact form.