Building Connections with
Sugar Excuse
Sugar Excuse
For Sugar Excuse, I’m reshaping the brand into a lifestyle-driven, human-centered presence with a blog-style approach. By staying current with trends and using my graphic design skills, I create engaging and meaningful content that resonates with the audience. I also handle the shooting, editing, and creative direction of the videos, ensuring they align with the brand's vision. The goal is to increase engagement while subtly incorporating promotional posts. I focus on fostering genuine connections, highlighting the story behind the products, and maintaining an authentic communication with followers, staying engaged with trends and conversations.
